And by themselves, those purchases don't seem like they might reveal a lot, but it's a pattern of behavior that, when you take it in the context  of thousands of other people, starts to actually reveal some insights.
Same po sebi, te se kupovine ne čine kao da otkrivaju mnogo, ali uzorak takvog ponašanja, kada ga se stavi u kontekst tisuća drugih ljudi, zapravo otkriva neka shvaćanja.