And what I've done is, I've looked at both environments like the coffeehouse, I've looked at media environments like the World Wide Web, that have been extraordinarily innovative; I've gone back to the history of the first cities; I've even gone to biological environments, like coral reefs and rain forests, that involve unusual levels of biological innovation.
I ono što sam učinio, tragao sam za okruženjem nalik na kafić; proučavao sam medijska okruženja kakav je World Wide Web, a koji je bio izvanredno inovativan; vratio sam se u povijest prvih gradova; čak sam otišao do bioloških okruženja, kao što su koraljni grebeni i prašume, koji sadržavaju neobične razine biološke inovativnosti;