For an online grocery player, it is very difficult, very costly, to deliver a full basket quickly, but for Hema, it's got a mobile app, it's got mobile payment, and also it's built 20 physical stores in high-density areas in Shanghai.
Za online trgovca namirnicama, dosta je teško i poprilično skupo brzo dostaviti punu košaricu, no, Hema ima mobilnu aplikaciju, plaćanje putem mobitela i 20 izgrađenih fizičkih trgovina u najnaseljenijim dijelovima Šangaja.