We studied the head of marketing at a German automaker where, fundamentally, they believed that it was the design engineers, not the marketeers, who were allowed to be innovative.
Proučavali smo vrh marketinga  u njemačkom proizvođaču automobila gdje su, temeljno, vjerovali da su  inžinjeri dizajna, a ne marketinški stručnjaci, ti kojima je dopušteno biti inovatian.