In the real world, customers come from more than one direction, and businesses are free to compete with marketing strategies, by differentiating their product line, and with price cuts, but at the heart of their strategy, companies like to keep their competition as close as possible.
U stvarnom svijetu mušterije dolaze iz različitih smjerova, i trgovine su slobodne natjecati se sa marketinškim strategijama, diferencirajući linije proizvoda i snižavajući cijene, ali u srcu njihove strategije, tvrtke žele zadržati konkurenciju što je bliže moguće.