But they also knew that in order to get farmers to grow these crops in the short run, they needed to boost the annual yields of the crops and find companies willing to make cereal and beer using the grains so that farmers could reap profits today by doing what's good for tomorrow.
Ali također su znali da, kako bi u kratkom roku pridobili poljoprivrednike da uzgajaju ovu kulturu, moraju povećati godišnji prinos kulture te pronaći tvrtke spremne proizvoditi žitne pahuljice i pivo koristeći žito, kako bi poljoprivrednici pobrali dobit danas čineći dobro za sutrašnjicu.