It's similar to social media's amplification effect, like when you look at something that bothers you, you tend to stick with like-minded people and exchange messages and memes, and you become even more angry.
Slično je efektu pojačavanja na društvenim medijima, kao kad vidite nešto što vam smeta, obično se priklanjate istomišljenicima i razmjenjujete poruke i memove, postajući sve ljući.