They can give them more control over pricing, which is what the band Radiohead did with its pay-as-you-like online release of its album "In Rainbows." Buyers could determine the price, but the offer was exclusive, and only stood for a limited period of time.
Mogu im dati više kontrole u formiranju cijena, što je učinio bend Radiohead opcijom dobrovoljnog plaćanja za njihov online album "In Rainbows." Kupci su mogli odrediti cijenu, ali je ponuda bila ograničena i samo je vrijedila za određeni vremenski period.