That's because it's now easy to take algorithms and embed them into computers and gather all that data that you're leaving on yourself all over the place, and know what you're like, and then direct the computers to interact with you in ways that are better than most people can.
Tomu je tako jer je danas jednostavno algoritme ugraditi u računala i skupiti sve te podatke koje ostavljate o sebi posvuda, i saznati kakvi ste, a zatim usmjeriti računala da komuniciraju s vama na načine koji su bolji od većine ljudskih.