Ron Norick eventually figured out that the secret to economic development wasn't incentivizing companies up front, it was about creating a place where businesses wanted to locate, and so he pushed an initiative called MAPS that basically was a penny-on-the-dollar sales tax to build a bunch of stuff.
Rod Norick na kraju je shvatio da tajna ekonomskog razvitka ne leži u izravnom poticanju poduzeća, već u stvaranju mjesta na kojem će se poduzeća željeti smjestiti. Stoga je progurao inicijativu "MAPS" koji je bio peni-po-dolaru porez na prodaju kako bi štošta izgradio.