I started thinking about it way back when I was a  Wall Street Journal reporter and I was in Europe and I was supposed to cover trends and trends that transcended business or politics or lifestyle.
Počela sam razmišljati o tome još dok sam bila novinarka na Wall Streetu i  bila sam u Europi i trebala sam izvještavati o trendovima i trendovima koji su bili izvan  granica biznisa, politike ili životnog stila.