We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
Predložili smo zgradu koja je bila smiona, koja je bila drugačija od bilo kojeg oblika na koji je zajednica navikla, i bili smo prestrašeni, kao i naš klijent. I zajednica je bila prestrašena pa smo stvorili niz  fotorealističnih prikaza koje smo stavili na Facebook i na Instagram, i pustili smo ljude da rade što rade i inače: podijele ih, komentiraju,  da im se svide, da ih zamrze.