In the 1980s and 90s, pharmaceutical companies began  to market opioid painkillers aggressively, actively downplaying  their addictive potential to both the medical community  and the public.
U 1980-im i 90-im, farmaceutske tvrtke agresivno su počele plasirati opioidne analgetike na tržište, aktivno ublažujući njihov ovisnički potencijal, i medicinskoj zajednici i javnosti.