And they liked it, and their friends saw it, and by homophily, we know that he probably had smart friends, and so it spread to them,  and some of them liked it, and they had smart friends, and so it spread to them, and so it propagated through the network to a host of smart people, so that by the end, the action of liking the curly fries page is indicative of high intelligence, not because of the content, but because the actual action of liking reflects back the common attributes of other people who have done it.
Svidjela im se, njihovi su je prijatelji vidjeli, i prema načelu homofilije znamo da su vjerojatno imali pametne prijatelje pa se to proširilo do njih,  neki od njih su ju “lajkali”, a i oni su imali pametne prijatelje, pa se proširilo do njih, tako se propagira kroz mrežu koristeći pametne ljude kao domaćine, stoga je na kraju čin sviđanja stranice kovrčavih krumpirića postao indikacija visoke inteligencije, ne zbog njezina sadržaja, već zato što sam pritisak na gumb sviđanja zrcali učestale atribute ljudi koji su ga pritisnuli.