As scientists, we use that to help the way people interact online, but there's less altruistic applications, and there's a problem in that users don't really understand these techniques and how they work, and even if they did, they don't have a lot of control over it.
Kao znanstvenici, koristimo to kao pomoć u načinu kako ljudi komuniciraju online, ali ima i manje altruističnih primjena, a problem je u tome što korisnici ne razumiju baš te tehnike i kako one rade, a čak i kada bi razumjeli, nemaju puno kontrole nad time.