So if you accept that your number one task as a speaker is to build an idea inside the minds of your audience, here are four guidelines for how you should go about that task: One, limit your talk to just one major idea.
Ako prihvatite da vam je kao govorniku osnovni zadatak izgraditi ideju unutar umova vaše publike, evo naputaka za taj zadatak: Kao prvo, ograničite vaš govor na samo jednu veliku ideju.