Much more interesting, however, is the question: Why did Fujifilm -- same product, same pressures from digital technology, same time -- why was Fujifilm able to survive and flourish?
Puno je zanimljivije, doduše, pitanje : Zašto je Fujifilm -- isti proizvod, isti pritisci  digitalne tehnologije, ista vremena -- zašto je Fujifilm bio  sposoban preživjeti i napredovati?