Because in my decades of strategy consulting with businesses and NGOs and governments around the world, I find that many businesspeople are hesitant to talk or even sometimes think about the business benefits of doing good.
Tijekom desetljeća mog strateškog savjetovanja s poduzećima, NVO-ima i vladama širom svijeta, susrela sam mnoge poslovne ljude koji se ustručavaju razgovarati ili čak razmišljati o poslovnim pogodnostima koje donosi pomaganje drugima.