In its wake, the discipline of branding has transformed more in the last 10 years than it has in the last 10,000, and for the first time in modern history, the most popular, influential brands are not brands being pushed down by the corporation.
To je disciplinu brendiranja u posljednjih 10 godina više promijenilo, nego išta drugo u prethodnih 10 000 godina i po prvi put u modernoj povijesti najpopularniji i utjecajni brendovi nisu oni brendovi koje nam svisoka guraju korporacije,