Now, one current hypothesis is that a region of this network, called the posterior cingulate cortex, is activated not necessarily by craving itself but when we get caught up in it, when we get sucked in, and it takes us for a ride.
Jedna trenutna hipoteza je da  se područje ove mreže, koje zovemo stražnji cingularni korteks, ne aktivira nužno samom žudnjom nego kad se upletemo u to,  kad nas uvuče, i izvoza.