This kind of business model obviously depends entirely on having a very effective brand of fear, and so Los Zetas carefully stage acts of violence that are spectacular in nature, especially when they arrive first in a city, but again, that's just a brand strategy.
Ova vrsta poslovnog modela očito ovisi u potpunosti o vrlo učinkovitom brendu straha, i zato Los Zetasi pažljivo sceniraju činove nasilja koji su po prirodi spektakularni, pogotovo kada prvi put dođu u grad, no, to je još uvijek samo  strategije brenda.