This tendency to compare to the past is causing people to pass up the better deal. In other words, a good deal that used to be a great deal is not nearly as good as an awful deal that was once a horrible deal.
Ova tendencija uspoređivanja sa prošlošću čini da ljudi propuste bolju priliku. Drugim riječima, dobra prilika koja je nekad bila odlična nije ni približno dobra kao loša prilika koja je nekad bila užasna.