Now this is the neurological goldmine, if you like, because a known reward excites people, but what really gets them going is the uncertain reward, the reward pitched at the right level of uncertainty, that they didn't quite know whether they were going to get it or not.
To je neurološki rudnik zlata, ako želite, jer poznate nagrade uzbuđuju ljude, ali ono što ih stvarno tjera na napredak jest nesigurnost nagrada, nagrade koje su javljaju na određenoj razini nesigurnosti, za koje nisu sa sigurnošću znali hoće li ih dobiti ili ne.