They might start out saying something just as a sick joke, and then they would get so much positive reinforcement for that joke, so many meaningless "internet points," as they called it, that they might start believing their own joke.
Možda bi započinjali razgovore neukusnim šalama, a onda bi ih netko  ohrabrio zbog tih šala, beznačajnih "internet točki", kako ih nazivaju, da bi na kraju počeli  vjerovati u te svoje šale.