My first book was called "Mass Customization" -- it came up a couple of times yesterday -- and how I discovered this progression of economic value was realizing that customizing a good automatically turned it into a service, because it was done just for a particular person, because it wasn't inventoried, it was delivered on demand to that individual person.
Moja prva knjiga je  "Masovno prilagođavanje" -- spomenuta je par puta jučer; u njoj sam otkrio razvoj ekonomske vrijednosti, shvaćanjem da se proizvod oblikovanjem automatski pretvara u uslugu, jer je napravljen za određenu osobu, jer nije skladišten, bio je dostavljen na zahtjev pojedincu.