Within 24 hours, the Georgia Billy Possum Company was up and running, brokering deals for these things nationwide, and the Los Angeles Times announced, very confidently, "The teddy bear has been relegated to a seat in the rear, and for four years, possibly eight, the children of the United States will play with billy possum."
Unutar 24 sata, tvrtka Georgia Billy Possum radila je punom parom, sklapajući dogovore za ovu igračku diljem zemlje, a Los Angeles Times najavio je vrlo samopouzdano da je "Plišani medo protjeran na stražnje sjedalo, i da će se u iduće četiri godine, moguće i osam, djeca u SAD-u igrati s Billyjem oposumom."