And this idea of the value chain was predicated on the recognition that what holds a business together is transaction costs, that in essence you need to coordinate, organizations are more efficient at coordination than markets, very often, and therefore the nature and role and boundaries of the cooperation are defined by transaction costs.
Ta ideja lanca vrijednosti je izrečena prepoznavanjem da ono što drži posao na okupu je cijena transakcija, koje ustvari morate koordinirati, a organizacije su vrlo često učinkovitije u koordinaciji nego tržište, i stoga su priroda, uloga i granice kooperacije omeđene  cijenama transakcije.