So I went out and studied a bunch of things, and I found a survey that showed that 94 percent of business leaders worldwide believe that the intangibles are important in their business, things like intellectual property, their corporate culture, their brand loyalty, and yet, only five percent of those same leaders actually had a means of measuring the intangibles in their business.
Proučio sam mnogo toga. I pronašao anketu koja je pokazala kako 94% poslovnih vođa u svijetu vjeruju kako su neopipljive stvari važne u njihovom poslovanju, stvari poput intelektualnog vlasništva, organizacijske kulture, vjernosti marci. Pa ipak, samo je 5% tih vođa raspolagalo sredstvima za mjerenje neopipljivog u njihovom poslovanju.