They had a low-fear population, where they basically gave them a 13-minute presentation, all based in science, but told them that, if you didn't brush and floss your teeth, you could get gum disease. If you get gum disease, you will lose your teeth, but you'll get dentures, and it won't be that bad.
Imali su populaciju koju nisu strašili, kojoj su u načelu predstavili prezentaciju od 13 minuta, temeljenoj na znanstvenim činjenicama, ali rekli su im da, ako ne peru i ne čiste zube koncem, mogu dobiti bolest desnih. Ako dobiju bolest desnih, izgubit će zube, ali dobit će protezu, pa i nije tako strašno.