When they're entering a new market, they send a family member to supervise it, or, if they're partnering with a new organization, they create a family tie, either through marriages or other types of ties.
Kada ulaze na novo tržište, pošalju člana obitelji da nadgleda, ili, ako su u partnerstvu  s novom organizacijom, naprave obiteljsku vezu, ili kroz brak ili kroz druge vrste veza.