When we started doing our research at BCG, we decided not to look so much at the costs, but to look at the quality instead, and in the research, one of the things that fascinated us was the variation we saw.
Kada smo započeli s našim istraživanjem na BCG-u, odlučili smo se ne posvetiti toliko troškovima, nego kvaliteti, i u istraživanju, jedna od stvari koja nas je fascinirala bila je raznolikost koju smo vidjeli.